Black Badge

Rolls Royce

Partnered with director Joe Windsor-Williams we were commissioned to create a global campaign idea to help launch the latest model to be added to the Rolls Royce Black Badge lineup. Working on this brief from start to finish, incorporating everything from the initial concept and treatment, all the way through to the set design and art direction on set and in post.

Parallel worlds collide to form a narrative of mystery and intrigue. This film delivers a new chapter in the auto film making journey. Our campaign material was then rolled out globally to support the launch.

We created the Black Badge film to launch the convertible Dawn model of the range. Using our combined skill set we also shot the campaign stills, recreating key moments of the movie, in essence the stills reflect the core campaign ideals and are not just product photography.